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What is the key factor driving the negotiation of naming rights?

What is the key factor driving the negotiation of naming rights?
asked 46.2k views
4 votes
What is the key factor driving the negotiation of naming rights?

asked
User Josh Bothun
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7.8k points

1 Answer

4 votes

Answer:

All I know on the subject from overhearing people talk about it, is that it's a corporate ego factor that is driving the situation.

Step-by-step explanation:

answered
User Peter Ritchie
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8.8k points
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