It’s awesome!
It’s great!
It’s the best!
It’s _n_a_m_e__o_f__p_r_o_d_u_c_t__h_e_r_e_!
This is a popular method of televised ads repeating the word “it’s”
They use it to catch people’s eye or to stand out among other ads. It may make them seem “better” than the competitor.