Question

Consider the text from an advertisement for Ivory soap:

You need only one soap: Ivory Soap . . . Will wash anything.

Which persuasive technique is being used in this text?



bandwagon appeal


testimonial


hidden fears


overgeneralization

Answer 1

I think the answer is Overgeneralization

Answer 2

Over generalization. There are conditions that would make Ivory not usable. The same properties that make it gentle on the hands would make it unsuitable for disinfecting an area before an operation. The same property that make it suitable for leaving an odor behind would make it unsuitable for people with severe allergies.