Answer:
a.) tracking customer services
Step-by-step explanation:
A customer relationship management application refers to software that enables companies to track all interactions with current and future customers. The main objective is the tracking of customer services so that it is possible to focus the company's initiatives on meeting customer needs, strengthening relationships with them so that they realize that they are heard, that their opinion is valued and that the company is always looking for the best ways to meet their needs and wants, solving their problems, their “customer pains” as best they can.