"The link between clear, logical organization and effective communication is powerful, both for the "sender" and the "receiver." For the writer, a well organized outline of information serves as a blue print for action. It provides focus and direction as the writer composes the document, which helps to ensure that the stated purpose is fulfilled. For the reader, clear organization greatly enhances the ease with which one can understand and remember the information being presented. People seek out patterns to help make sense of information. When the reader is not able to find a pattern that makes sense, chaos and confusion abound. Effective communication, then, begins with a clearly organized set of ideas following a logical, consistent pattern. Thus, one of the most important decisions a writer makes concerns the pattern of organization that is used to structure and order information."