Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health message using the fear appeal.

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asked Sep 9, 2017 50.4k views

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Gbhall · Answer 1 · 2017-09-16T02:11:27+0000

Fear appeal is scaring people into not doing certain things. hm one fear appeal would be maybe a commercial showing a boy on a subway train being kidnapped because his mom was away from him and it would scare mom's not to leave their kids alone.

Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health message using the fear appeal.

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