The answer is: imagery
Imagery is the use of figurative language to portray things, actions and thoughts in a way that it appeals to the readers' physical senses. In that matter, the sensory details described arouse emotion or illustrate abstractions. It uses words related to the five senses: visual, auditory, tactile, gustatory and olfactory.
However, one image can represent more than one thing. For instance, a rose may have visual imagery as well as symbolize the color in a woman's cheeks, or represent some intensity of perfection.