Question

Staples has been successful using a multichannel approach. one of the contributors to this success is that the consumer sees the shopping experience as being __________ across the different retail channels.

Answer 1

"consistent" The key to the success is that the shopping experience for consumers is consistency, if you're shopping online or in store making things feel seamless and consistent is key to success in a multichannel approach.

Answer 2

I believe the answer is integrated.
multichannel approach refers to a tactic that is used by companies to provide various ways for consumers to see and buy their products.
Staples conducted this using various ways such as using catalog, online shops, Commercials, Maling list, etc.