Question

Henry, a salesperson, calls a prospective buyer in an attempt to sell his company's new air conditioner. the buyer indicates that, for him, the most important benefit of the air conditioner should be that it consumes less electricity. that benefit is referred to as a(n) _____.​

Answer 1

confirmed benefit
Confirmed Benefits represent the features and utilities of a product that the buyer expects and identifies them as must-haves. These benefits are readily understandable and available to the customer.