Question

You need to give a presentation in your class about bibb latané's social impact theory (1981). you want to focus on the three variables that influence the likelihood that people will conform to social influence pressures. your lecture will include:

Answer 1

The three main factors are strength, immediacy, and number. As the number of people involved in the social situation increases, the responsibility is diffused among the entire group and people are more likely to conform to social influence. The people involved feel like they are more "part of a group" when there is a larger number of people taking part in the particular action.