Question

Oberweis wants to keep individual customers over the long term by offering new products that meet their needs. in order to do this, the company must first know its customers' expectations. this process of learning about the company's customers and developing products that specifically meet their needs so they remain loyal customers is called ____________________ marketing.

Answer 1

The process of learning about the company's customers and developing products that specifically meet their needs so they remain loyal customers over the long term is called relationship marketing.