Question

Steven, a construction worker, tends to buy a new gadget if most of his friends have them. he relies on reviews from his friends rather than on television or newspaper advertisements to make his purchase decisions. it can be inferred that steven belongs to the category of _____ in the diffusion of innovation.

Answer 1

We can infer that steven belongs to the category of the late majority in the diffusion of innovation.
The late majority category refers to the people who adopt new innovations with high level of skepticism and usually belong to lower economic bracket.
People with more money to spend tend to be more open to try out new things because their day-to-day bill wouldn't be affected if the innovation turn out to be a failure.