Question

When a firm is successful at pursuing a blue ocean strategy,

a. investments in differentiation are complements.
b. value and cost exhibit a positive correlation.
c. low cost acts as a substitute.
d. investments in process and product technologies are substitutes?

Answer 1

The blue ocean strategy untapped market space creation of additional demand, there’s opportunity for highly profitable growth and successfully combines differentiation and cost leadership activities using value innovation to reconcile the inherent trade-offs. When a firm is successful at pursuing a blue ocean strategy then investments in differentiation are complements