Question

Jonathan's mobile communications device company is conducting an industry analysis as it considers new strategies for their five-year strategic plan. the analysis reveals that recent government deregulation has reduced the barriers to entry and there are several start-ups entering the industry. which of these strategies could be a part of the plan to counteract this?

Answer 1

the answer to this question is Utilize an intensive advertising campaign to build brand loyalty.
By using intensive advertising campaign, Jonathan will make his product become more familiar for most consumers.
So, when the start ups started to enter the market, the product positioning will already exist in a strong foundation and the competitors wouldn't disrupt much of joanthan's sales