Based on Organization Theory and Design, written by Richard Daft, boundary spanning department involved with new products has excellent linkage with relevant sectors in the external environment.
The Research and Development (R& D) expands the network to associations and colleagues so they can easily understand the new trends and technology development. They can carefully study the right path on tailoring their product for their customer.
Furthermore, this component also accepts feedbacks and suggestions from customers and distributors which can be helpful to the company.