Question

The researchers at beans inc., a coffee manufacturing company, developed a new variety of high-quality ground coffee. the new variety was priced at a comparatively lower price than those available in the market. therefore, the advertisements for the product stated, "the highest quality coffee does not have to be expensive." this is an example of communicating a product's _____.​

Answer 1

It is an example of communicating a product's  Competitive advantage. A competitive advantage is a trait that enables an association to outflank its rivals. An upper hand may incorporate access to regular assets, for example, high-review metals or a minimal effort control source, profoundly gifted work, geographic area, high section obstructions, and access to new innovation.