Question

2 â__________ segmentation is done according to an objective measurable, physical, or other classification attribute of potential consumers.

Answer 1

The answer to the blank above is the term DEMOGRAPHIC. It is in the demographic segmentation wherein it is done based on objective measurable such as income and age; physical, such as the race and gender; and other classification attribute that may include birth and occupation. Demographic segmentation is just one of the four kinds of segmentation bases.