Question

The promark company manufactures a pencil that is about five inches long and has no eraser. it sells the product primarily to golf courses and universities. what type of targeting strategy is the promark company using?

a. concentrated
b. differentiated
c. extensive
d. undifferentiated
e. intensive 1 points saved

Answer 1

The Promark company is using a concentrated marketing strategy. Concentrated marketing is a marketing plan where in a product is being marketed or sold is a specific consumer. This marketing strategy is effective for small businesses because it does not need for a mass advertising and mass production for their product because it only caters a specific consumer.