The aspect of Stalin's radio broadcast on July 3, 1941, that was the most important in helping him to achieve his purpose of inspiring the Russian people was his call to the russian people to do everything they could to resist the invading german armies.
Stalin addressed the Soviet people as his peers, refering to them as "brothers", "friends", and "comrades", conveying proximity and subjectivity to the speech in his attempt to make them resist the enemy attack in order to reach victory for their Nation.