Question

How can a friend directly influence you to buy a health product?

a. he tells you to buy it because of how good the product is.
b. you hear him exclaim how great this product is.
c. you see his post on a social networking site saying how much he likes it.?

Answer 1

A) it is the only option where he directly is talking to you

Answer 2

The correct answer is A.

Your friend directly tells you to buy a product because of how good it is. This would be an example of a direct influence because he is telling you to your face to buy it. The other options would be indirect influence as you either overheard or read about his opinion on this product.