Question

to dispel mothers' concerns about ingredients in its mayonnaise, hellmann's successfully communicated the product's high omega 3 content, which is known to be essential to human health. this is an example of using which attitude change strategy?

Answer 1

this is an example of changing beliefs about the extent to which a brand has a certain attributes.
Another example of this is when they convince the consumer that their particular products contain a higher level of vitamins compared to other brands.