Question

In a marketing context, the acronym imc refers to __________. interactive media convergence internal marketing communications integrated marketing collaboration integrated marketing communications international marketing communications

Answer 1

IMC in marketing refers to Integrated Marketing Communications, which is the strategic integration of various communication disciplines for impact.

Step-by-step explanation:

In a marketing context, the acronym IMC stands for Integrated Marketing Communications. This concept emphasizes the importance of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines – advertising, public relations, personal selling, and sales promotion – and combines them to provide clarity, consistency, and maximum communication impact through the seamless integration of discrete messages. This approach is becoming increasingly important in a world marked by media globalization, the phenomenon representing the worldwide integration of media through the cross-cultural exchange of ideas.

Answer 2

IMC refers to Integrated Marketing Communication