Question

The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.​

a. ​bcg matrix
b. ​aida model
c. ​imc model
d. ​swot matrix

Answer 1

The AIDA model is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.​ The AIDA model stands for attention, interest, desire, and action. This model is an example of how consumers respond to marketing messages.