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4 votes
Redbook magazine targets what it calls redbook jugglers, defined as 25 to 44 year old women who must juggle family, husband, and job. according to a redbook ad, she is the product of the me generation, the thirty something woman who balances home, family, and career more than any generation before her, she refuses toput her pleasures aside. she is old enough to know what she wants, and young enough to get it. this is an example of _____ segmentation?

1 Answer

2 votes
I believe the answer is: demographic and psychographic
demographic segmentation refers to the separation of market based on Race, religion, gender, income, age, or ethnicity.
psychographic segmentation refers to market separation based on difference in personality traits.
answered
User MindTooth
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