Question

_____ is a long-term process that helps an organization allocate its resources to capitalize on opportunities in the marketplace. marketing contingent planning strategic planning diversification decentralization

Answer 1

The answer would be strategic planning

Step-by-step explanation:

Strategic planning is usually a long-term process. The process involves carrying out a situation analysis and formulating the company's objectives, mission statement, strategies and value prepositions. A situation analysis involves evaluating the organization's external environment (factors outside a firm's control) and internal environment (factors a firm can control).