This ad is an example of "inherent drama approach".Inherent Drama, a way to deal with deciding the significant selling idea is finding the Inherent Drama for the item that influences the purchaser to buy it. The Inherent Drama approach communicates the publicizing logic of Leo Burnett, originator of the Leo Burnett organization in Chicago. Burnett said inherent-drama is frequently elusive however it is dependably there, and once discovered it is the most fascinating and convincing of all publicizing concepts.