Question

Which type of global marketing strategy works best when consumers share the same desires, needs, and uses for a product across countries and cultures? multiple choice product invention communication adaptation promotion adaptation product extension promotion customization?

Answer 1

Product extension is a global marketing strategy that works best when consumers share the same desires, needs, and uses for a product across countries and cultures.

They typically use a brand name that is familiar and launch a new product under a familiar brand to see their interest in the item. This could be a new flavor of a drink, color of hair dye, smaller package size, healthier ingredients and so on.