Question

_________ data includes sentiment mining in social media and tracking shopper behavior in stores.

Answer 1

I believe the answer is: Internal secondary

Internal secondary data refers to the data that already gathered by the company simply by doing its normal operation, so they do not have to pay the money to conduct additional research. When the shoppers is go through around online stores, they would leave digital footprint that make the company able to analyse the things that attract their interests.

Answer 2

The term sentiment mining describes data gathering by evaluating customer comments posted through social media sites such as Facebook and Twitter.
Social media research data includes sentiment mining in social media and tracking shopper behavior in stores.
This data also includes monitoring blogs and online communities.