asked 118k views
5 votes
When ann taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its own loft outlets that feature moderately priced casual clothes, ann taylor was dealing with the marketing phenomenon known as _?

asked
User JazzCat
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1 Answer

6 votes
it is known as cannibalization 
answered
User Leptonator
by
8.1k points
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