Question

To what does the rhetorical device ethos refer?

an appeal to emotions

the establishment of credibility

the maintenance of ethical status

the making of a comparison

Answer 1

The establishment of credibility is the right answer.

Answer 2

The correct answer is the establishment of credibility.

When you appeal to ethos, that means that you are showing why you are credible to talk about the thing you're talking to. For example, when talking about health, a doctor pointing out that they are a doctor would be appealing to ethos, or their credibility to talk about health since the person is a doctor.