Because there are 16 ounces in a pound, we can multiply 16 by 4 to get 64, there are 64 ounces of apples which is also the same as 4 pounds of apples. If 64 ounces of apples equals $5.60, and each apple is 4 ounces, we have to also divide 64 by 4 to find the number of apples. 64 divided by 4 is 16, so 16 apples for $5.60. To get the price PER apple, or for one apple, we have divide $5.60 by 16, which will give us $0.35, or $.35 per apple, which is actually a good price.