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In addition to advertising, MasterCard used competitions (contests) to build excitement and encourage use of the card. These competitions are a form of ______.

In addition to advertising, MasterCard used competitions (contests) to build excitement and encourage use of the card. These competitions are a form of ______.
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In addition to advertising, MasterCard used competitions (contests) to build excitement and encourage use of the card. These competitions are a form of ______.

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User Mujtaba
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1 Answer

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I believe the answer is Promotional Marketing.
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User Ccorock
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