Question

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public. lisa's responsibilities can be called _____.

a. advertising
b. public relations
c. personal selling
d. sales promotion
e. press coordination

Answer 1

From the description in the question, it is clear that Lisa’s job falls in the realm of (B) public relations.

A person working in public relations is responsible for managing how information is distributed between an individual or organization and the public. From this definition, it is clear that a person who works as a public relations officer or manager can serve an organization or work with an individual instead.