How is marketing a service different than for a product?

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asked Jul 22, 2019 171k views

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Andereoo · Answer 1 · 2019-07-29T09:20:13+0000

The marketing of services differs from product marketing because of the four fundamental differences involved in services: services are intangible, inseparable, heterogeneous, and perishable

How is marketing a service different than for a product?

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