The neighborhood structural inequality and social disorganization fosters the development of a code of the street, or a 'might makes right mentality' that legitimizes the use of violence. This narrative is very close to the people and they identify with it more. Since the corporations want to attract people, they go with the narrative that is the most popular. The code of the street also promotes 'the survival of the fittest' and other myths. Great examples for this are ad campaigns for Nike or Supreme.