Question

____ occurs when movements appeal to deeply held values and beliefs in the general population and link those to movement issues so that people's preexisting value commitments serve as a "hook" that can be used to recruit them.

Answer 1

Frame amplification occurs when movements appeal to deeply held values and beliefs in the general population and link those to movement issues so that people's preexisting value commitments serve as a "hook" that can be used to recruit them. This term denotes the clarification and invigoration of an interpretive frame that bears on a particular issue, problem, or set of events.

Answer 2

"Frame amplification" occurs when movements appeal to deeply held values and beliefs in the general population and link those to movement issues so that people's preexisting value commitments serve as a "hook" that can be used to recruit them.

Frame amplification alludes to the elucidation and fortification of an interpretive frame that bears on a specific issue, concern, or set of occasions. This interpretive frame more often than not includes the stimulating of qualities or convictions. Activists call upon qualities or convictions that they assume numerous individuals hold to rally others to their cause.