Question

Making a group appear different from what is normally accepted is called _____.

Answer 1

The answer is - subculture.
The subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, but it often maintains some of its founding principles. Subcultures develop their own norms and values regarding cultural, political and sexual matters.

Answer 2

Making a group appear different from what is normally accepted is called exotification. It is the treatment of someone as different, or exotic from what is accepted as normal. That person's value is regarded as stemming from her/his difference, rather than from humanity. It is also a form of stereotyping someone after percieving them as different.