Question

Peach, a cosmetic company, sells its products only through some independent representatives. To buy a Peach product, customers will have to contact a representative and place an order for the products they need. This information indicates that Peach:

Answer 1

Answer: uses a direct selling strategy

Explanation: Individual sellers utilize direct sales to exclusively sell their goods and services in gathering places such as residences, workplaces and restaurants, rather than in retail outlets.

Direct selling enables you to avoid costly overheads, reduce marketing costs and efficiently manage your company. Customers can profit from direct salespeople's ease and individual attention.

In the given case, the company is also selling their product thorough independent representative who provides personal attention to clients. Thus, we can conclude that the given case depicts direct selling strategy.