Question

Tinder, the mobile dating app, is competing for market share with Match among college students. In its promotional messages, Tinder claims that it connects singles faster and cheaper than the competitor. Tinder is using _____ in its product positioning for college students. A. Points of Parity B. Compatibility C. Mass Customization D. Mass Marketing E. Points of Difference

Answer 1

Dating App positions itself among college students using Points of Difference (POD), emphasizing its ability to connect singles faster and at a lower cost than Match. This strategy highlights unique features to set it apart in the competitive dating app market. Hence, option E is correct.

Dating App is using Points of Difference (POD) in its product positioning for college students. Points of Difference refer to the unique and distinctive attributes or benefits that set a brand apart from its competitors. In this case, it is emphasizing its ability to connect singles faster and at a lower cost compared to Match, thereby positioning itself as a more efficient and economical choice for college students.

It's messaging suggests that its platform offers a quicker and more cost-effective solution, highlighting features or benefits that it believes are not matched by its competitor. By focusing on these unique selling points, it aims to create a perception of distinctiveness and superiority, hoping to attract college students seeking a convenient and affordable dating experience.

Answer 2

E. Points of Difference

Step-by-step explanation:

Point of Difference (PoD) are factors of products or services (in this case, dating services) that stablish differenciation with competitors with the goal of increase bran loyalty as the consumer see their benefit increased.

While Point of parity, (PoP) are associations not unique to the brand but at equal level as the competitor.

As the statement assume Tinder is faster and cheaper than Match it stablish differenciation points.