Question

Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rentals. This is an example of a(n) ________ strategy. Group of answer choices

a. differentiation
b. promotional focus
c. diversification
d. overall cost leadership

Answer 1

C. Diversification

Step-by-step explanation:

Diversification is the process of a business enlarging or varying its range of products or field of operation.