Question

Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world. The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas. In less populous areas, Lazario authorizes a single dealer for an entire state or region. The manufacturer of Lazario automobiles is using a(n) ___________ distribution strategy for its product.A. intensive

B. primary
C. extrinsic
D.exclusive

Answer 1

D) exclusive

Step-by-step explanation:

An exclusive distribution strategy is used when only one product retailer is allowed in a given geographic area. Generally the manufacturer (or supplier) and the retailer sign an agreement where the retailer is given exclusive rights to sell the product within a given geographic area.

This type of distribution strategy is used by manufacturers of all types of products, ranging from high end luxurious products to convenience goods. For example, Coca Cola uses exclusive distribution rights on foreign countries, where they have only one producer and distributor per country.