Question

BruceCo is a small coffee company. Recently, the surgeon general announced that students who consume massive amounts of coffee the night before an examination tended to perform better than students who do not drink coffee. In terms of a SWOT analysis, this would be considered a (n) ________ for BruceCo?Select one:

a. Opportunityb. Weaknessc. Threatd. Point of differencee. Strength

Answer 1

Answer: The correct answer is "a. Opportunity".

Explanation: This would be considered an OPPORTUNITY for BruceCo.

This situation according to the SWOT analysis, represents an opportunity for BruceCo because the announcement of an authority reported on a benefit of coffee consumption, and this small coffee producer, can take advantage and exploit this announcement in order to increase its sales.