Question

Realizing an increase in both the number of consumers who are environmentally conscious and the number of consumers who are seeking vehicles that use less gasoline, several car manufacturers have developed hybrid automobiles. This is an example of identifying and capitalizing on a _______ while the strategic window in open.a) marketing mixb) marketing opportunityc) objectived) requiremente) goal

Answer 1

Letter b is correct. Marketing opportunity.

Step-by-step explanation:

A marketing opportunity is characterized by the company's ability to meet the needs of consumers in some market segment, which translates into customer satisfaction and increased earnings for the organization.

They usually occur from some socio-economic time, consumer trends and commemorative dates, so it is important that the company be aware of the most relevant information in the world to identify and create marketing opportunities that will increase the company's buzz.

It is a low cost marketing whose advantages can be significant to increase revenue, the organization needs creativity, direct communication with its audience, good design and development of a product that meets the required requirements and customer needs.