Question

Janice’s firm is entering a new market and she plans to set prices to take sales away from the established market leader even though it will mean profits might suffer. This corresponds to which of the following company objectives?

Answer 1

The correct answer is Sales-orientation.

Step-by-step explanation:

The orientation towards sales is seen in sectors where competition is high, usually when supply is slightly higher than demand. In these cases, if consumers are not pushed, they will not buy the company's products.

Companies are going to focus on manufacturing more products than demand is able to absorb. In order to sell them all, aggressive sales and communication policies will be used.