Question

AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility. This is an example of a(n) ________.A) event marketing programB) premiumC) point-of-purchase promotionD) trade promotionE) price pack

Answer 1

A) event marketing program

Step-by-step explanation:

Based on the information provided within the question it can be said that this is an example of an event marketing program. This term refers to the process of a business promoting their brand, product, or service through various popular social events, with or without celebrity endorsement. Such as AirNetwork is doing by sponsoring a rock concert in order for the fans of the band to see their brand.