Question

When a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them, which type of shopping behavior does this illustrate?

Answer 1

Answer: Unplanned shopping behavior

Explanation: When a buyer has pre-planned list of things to buy but on getting to the shopping complex, the buyer sees some items and remembers he needs them also, this action is an unplanned shopping behavior.

This shopping behavior best suits the illustration in the question.