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The component of a firm's service quality information system that is used specifically to assess employee performance is:

a. employee surveys.
b. customer focus group interviews.
c. solicitation of customer complaints.
d. total market service quality survey.
e. mystery shopping.

asked
User Jodo
by
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1 Answer

0 votes

Answer:d. total market service quality survey.

Step-by-step explanation:

The analysis of the total market service quality survey helps to provide details information on the product performance, personal contributions to success, company competitor performance, and other market related results.

Employee survey will not give information on the product nor customers evaluation, customer focused interview will miss out other vital information like competitors market performance, solicitation of customers complain may be bias and mystery shopping may not be adequate to be used for evaluation.

answered
User Alfredo Minor
by
7.6k points
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