Question

An advertisers plans to buy TV commercial time during a home improvement program on a local TV station. The show has a rating of 20 and it reaches 10,000 people in the primary target audience. A 30-second spot costs $700. What is the cost per rating point of the show?

Answer 1

$35

Step-by-step explanation:

Data provided in the question:

Rating point of the show = 20

Number of people in the primary target audience = 10,000

Cost for the 30 second spot = $700

Now,

The cost per rating point of the show is calculated as

= ( Cost for the 30 second spot ) ÷ ( Rating point of the show )

or

cost per rating point of the show = $700 ÷ 20

or

cost per rating point of the show = $35