Question

When deciding which brands to consider, a(n) _____ refers to those options that consumers want to choose among. Select one:

a. inert set
b. equivalent set
c. consideration set
d. maximized set
e. inept set

Answer 1

Answer: Option C

Step-by-step explanation: In simple words, consideration set refers to the group of brands from which a customer choose to purchase a product. Usually the brands in this set are the one's for which the customer is quiet confident or has already used in the past.

It does not mean all the brands available in the market. The customer prepares this set on the basis of his or her experiences and preferences.

Thus, the correct option is C.