Jill is a manager at a call center that recently received a lot of complaints from its customers. Her supervisor, Robert, asked her to increase the moral of her subordinates because he believed that this would result in better customer service, which in turn would increase repeat business and decrease customer complaints. Jill has decided to use the expectancy theory of motivation to motivate her employees. If Jill wants to increase the E-to-P expectancies of her employees, she should:________